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Secure Services Gateway |
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control
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total control
The ability to exert total control over the
end-user population of a revenue generating
network without any modifications to
client devices is an absolute necessity
when deploying a profitable RGN. The rXg
is a special purpose device designed to
meet the needs of the RGN operator combining
both capital and recurring cost
effectiveness with an extraordinarily easy
to use management console. By deploying
an rXg, a network operator can exert total
control over nearly any aspect of the enduser
experience. Examples include:
One-click per-user traffic shaping policies
with rate limiting and priority enabling
multiple levels of service. Rate guarantees
enable the operator to offer service level
agreements for latency sensitive applications
such as VoIP and VoD.
Group-based destination restrictions enabling
operators to offer arbitrary levels of
access based on nearly any criteria. The
operator can choose to enable free access
for only a small subset of popular sites or
charge a premium for content filtering.
Simple integration with a broad spectrum
of credit card billing clearing houses and
automatically place end-users into groups
based on what they have paid. Limit access
based on elapsed time or bandwidth. |
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communication
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clear communication
The conversation between the operator and
end-users is intricately woven into all profitable
RGN models. In the cell phone industry,
voice plan revenue is used to cover
network operational costs while content
purchases (e.g., ring tones, video on demand)
carry the margin. The same relationship
can be found in cable television
networks where advertising, premium
content and pay-per-view provide profitability
while basic cable subscriptions
cover operating costs. The rXg brings
similar communication capabilities to the
operators of IP RGNs. Examples include:
Forced browser redirection to a diverse
set of gateway hosted high performance
captive portals that serve pre-and-post
authentication advertising and locationbased
messaging. The portal is also integrated
with a fully automated zero operator
intervention OSS web application that supports
a broad spectrum of billing options
as well as metered content on-demand.
Arbitrary HTML page rewriting enables
the operator to inject static or dynamic
advertising onto every web page the
end-user views. When combined with a
handful of simple rewriting recipes, interstitial
advertising and even forced viewing
of video content are easily attained. |
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cognizance
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complete cognizance
Inspecting, recording, analyzing and understanding
how end-users consume the
available resources as well as how they interact
with the offered service levels is a
critically important aspect of operating an
RGN. Unfortunately, most operators disregard
this vital component of RGN operation
until a disaster strikes at which point instrumentation
is required for debugging.
The rXg integrates a comprehensive instrumentation
package along with long
term archival and analysis tools enabling
the operator with simple, accessible and
complete cognizance over the end-user
population. Examples include:
Collection, graphing and analysis of network
bandwidth consumption on a peruser
basis. View real-time packet-persecond
and bits-per-second rates. Graph
historical PPS and BPS rates going back
years. Automatically enforce usage limits
and other policies based on total bytes
transferred over a given period of time.
Record, inspect and report on website
visits by individual end-users or groups.
Track activity to automatically direct advertising
campaigns based on usage profiling.
Understand which websites are frequented,
detect abusive behavior and
comply with regulatory requirements. |
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